It’s not about money. That’s the message that NATE BERKUS has successfully delivered to American homeowners over the past 8 years as Oprah’s resident Decorator-in-Chief.
Nate understood from day one that the majority of Americans do not have or simply refuse to spend $10,000 on a sofa regardless of pedigree.
So, Nate tasked his HSN and Oprah audiences with one simple goal: to make their house a home by understanding that how we live is a direct reflection on how we feel.
And let’s face it, attempting a well-lived life by the standards of shelter magazines can be intimidating, so Nate’s genius is that he brings design to the masses in a non-discriminating way.
For me, there are 6 trademark elements to a Nate Berkus design project:
Accessories which Nate uses to add layers and character to his room designs.
Color which is usually a muted color palette in unique combinations as well as timely explosions of bright color in artwork and upholstered pieces when warranted.
Comfort with a purely American attitude accomplished without ever compromising quality.
Eclectic which is representative of Nate’s clever use of textures, patterns, found objects, books, and architectural details.
Sustainable because he is Nate-orious for re-purposing vintage design elements found at flea markets and through his world travels.
Sophisticated and stylish without ever being stuffy by demonstrating that it’s OK to be a bit offbeat and relaxed when decorating our homes.
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