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Stefano Tonchi’s vision for W magazine is progressive and forward-thinking, and now W’s fashion editorials are about to get a re-fresh and new perspective thanks to Mr. Tonchi’s hiring of EDWARD ENNINFUL as W‘s new fashion and style director.

It’s been about two weeks since Edward started at W, but we have high hopes for his success. Known for his cutting-edge style, Edward has created some memorable editorials for Vogue and sexy advertising campaigns for Lanvin which are among my favorite campaigns ever.

Edward has built an incredible body of work since first joining I.D. magazine in 1991 at 18 years old. With his positive attitude, strong work ethic, and creative vision, Edward’s appointment is well-deserved and I can’t wait to see what he does to move the needle with fashion editorials at W.

Lanvin

Vogue Italia

Fashion Shoot with Naomi Campbell

I.D.

Vogue Italia

Lanvin

Vogue

Vogue Italia

I.D.

Mulberry

I.D.

Photos: Bill Farrell/Emma Summerton/Style/Vogue/Vogue Italia